Just a couple of things I want to say real quick about this.
Thing one: I find it odd to advertise DLC before the game even launches, although I guess it’s good to know it’s there before you buy it.
Thing two: I think the DLC that comes with the game is an odd way to deter pirates and second hand sales. I think it might work better than some methods, but I still find it odd.
Keep downloading content people!